Blucifer on Broadway

“You can just do stuff, you know?” I’m told by Gillian Pasley, one of the organizers of the upcoming Blucifer’s First Rodeo, an artist-run music festival set to take over South Broadway this July 23rd-26th.

“It started with group texts and telling jokes and kind of spiraled into this really big thing.”

This post-ironic approach to making social change seems to be everywhere right now. It perfectly fits our strange moment in time: so much that we once sought feels just out-of-reach and yet so much possibility hangs densely in the air. It’s at once cynical and liberatory; belief in an expert-class whose gatekeeping was a rational expression of their abilities is gone, wholly replaced by a kind of faithless hope that we must – and ultimately can - get it done ourselves.

Gillian and her fellow organizers didn’t set out to start a new music festival, but when the opportunity appeared, they’d already started to lay the groundwork. “It goes back for a long time and being a part of this local music scene, but I would say the big sort of catalyzing event was perhaps our Last-Minute Last Waltz at the Hi-Dive in November.” Gillian explained. “That was like 40 or so musicians from 25 or so local bands kind of banding together over the course of three weeks to do this big show. We ended up raising about $3,000 for Kaizen Food Share. From that I think everyone was sort of feeling like we can do more big things that we want to and just sort of waiting for an opportunity for something else big to come along and feeling like we had the capacity to do something at a larger scale.”

Watching beloved cultural institutions move away from South Broadway has become an all too regular affair of late, so it wasn’t too surprising when Underground Music Showcase decided that last year’s music festival would be the last one, at least “in that form” they coyly added.

The organizers Youth on Record had been signaling for years that it was becoming increasingly untenable, taking too much time away from their non-profit arts outreach, and not long ago they’d partnered with experiential creative agency Two Parts to share the load. When they said it was over, many felt optimistic (or suspicious) that YoR just needed to get out from under its administrative burden and that we’d see UMS again. But when the buyer was announced as the RiNo Business Improvement District, that said more than enough.

The unsung heart of the festival had been cut out of the deal: South Broadway and its vibrant community of artists, venues, and fans. The once warm and airy atmosphere of the late July event had coldly blown across town and the vacuum was palpable.

“I started talking this winter about how there wasn't going to be a local music festival on South Broadway this summer and the vacancy that that created for something that could really be artist run and artist centric felt like a natural move in a lot of ways.”

It's fitting that it was the musicians themselves who stepped up. These local artists are what make South Broadway the kind of stretch you can walk down any random weekday and have a half dozen shows to choose from.

“It's affordable to go to these shows and it happens all year round. I think for a lot of people, you know, they have the idea that every July they might come down to South Broadway and see some local music, but those bands are playing all the time.”

And the dive-bars and lounges of the neighborhood know it. So when this small group of musicians who already knew these venues’ staff and ownership sought a meeting to discuss their bookings for the end of July, the response was supportive and excited. Swiftly, Blucifer’s First Rodeo was putting up a polished website, announcing lineups, and accepting hundreds of applications to perform and to volunteer from across the community.

“This is something that people really, really wanted to see happen. And so somebody just had to move really fast to make it happen.”

However, it’s one thing to be first, but it’s quite another to keep that goodwill through the festival. The organizers knew that to support a community of musicians that they would have to meet the material needs of working artists.

“We have a very equitable floor for bands and solo acts and DJs who are playing the official festival. And yeah, it's just all coming from the idea that we as working musicians should learn to value the work that we do in the community as truly valuable.”

Looking to your friends, saying to each other “why not?”, and then just putting in maximum effort is perhaps the only current strategy we can rely on. The spiritual clarion call of the down-but-not-out, looking to each other because the cost of doing nothing is just too high.

“Someone just needed to step up to the plate to organize something that now we're all going to do together.”

Hard to believe that this is the sentiment behind the first great Denver cultural victory of 2026 - but would you really believe it could happen any other way? 

If you still want there to be an organic artist-supporting musical culture in your city, visit bluciferfest.com to get tickets and get involved. Blucifer rides for you and me.